Hair and scalp care consumers are changing. In the past, care often began with visible hair loss. Today, consumers are starting earlier—when they notice more hair in the shower or less volume when tying it back. This shift is changing what they buy, how they use it, and how often they repurchase.
2.5M
Amazon searches for “hair growth” in Q2 2026, more than 3× the 800K searches recorded in Q3 2025.
Source: Ambileap via NutraIngredients, Aug. 2026
+91%
Sales growth of prestige hair serums in Canada in H1 2026, far outpacing the +23% growth of the overall hair category.
Source: Circana, 2026.08
11%
Share of U.S. adults using GLP-1s for weight loss, up from 3% in 2024 in just two years.
Source: Gallup, 2026.07
<5%
Hair-related products account for less than 5% of GLP-1-focused offerings, highlighting a clear gap between rising demand and limited supply.
Source: Ambileap via NutraIngredients, 2026.08
A New Consumer Is Entering the Hair & Scalp Care Market
The hair-loss market traditionally focused on consumers already experiencing visible hair loss, with male-pattern hair loss at the center and products designed primarily to reduce shedding.
Now, consumers are starting before hair loss becomes visible. They begin searching for solutions as soon as they notice more shedding or changes in hair density—often before seeking professional treatment.
Amazon searches related to “hair growth” rose from about 800K in Q3 2025 to 2.5M in Q2 2026, more than tripling. Over the same period, hair-growth supplements grew 21% YoY, while haircare sales on TikTok Shop increased 80%.
| Category | Traditional Consumer | Emerging Consumer |
|---|---|---|
| Care Goal | Managing hair loss | Prevention, scalp health, maintaining hair volume & density |
| Key Searches | Hair loss, hair growth, minoxidil |
Hair shedding, thinning hair, scalp health, scalp care, scalp serum |
| Product Types | Shampoo, medication | Serums, ampoules, leave-in treatments, supplements |
| Purchase Channels | Pharmacies, clinics, mass retail |
Content-driven e-commerce, TikTok Shop & social commerce |
| Care Mindset | Treating hair loss | Holistic hair & scalp care across skin, nutrition & lifestyle |
GLP-1 Is One of the Forces Behind This Shift
As GLP-1 use grows, hair shedding among users is also drawing more attention. However, there is not yet enough evidence to conclude that GLP-1 medications directly cause hair loss.
Current discussion points more toward rapid weight loss and changes in nutrient intake potentially affecting the hair growth cycle, rather than the medication itself. Reports also appear to be more common among women.
This is creating demand that goes beyond treating hair loss—toward ongoing hair and scalp care after weight loss.
Hair & Scalp Care Is Becoming Part of the Beauty Routine
Scalp ampoules, serums, and leave-in treatments are moving beyond occasional care to become part of the everyday beauty routine. Korean hair and scalp care brand ViveLab reflects this shift with products designed to be applied direct application to the scalp.
× The growth of the scalp ampoule and serum market is driven by multiple factors, and GLP-1 should not be considered a direct cause of this growth.
What Concern Does It Address?
New consumers often first notice changes in density around specific areas—such as the part, hairline, or crown. Rather than simply switching shampoos, they are increasingly look for products they can apply directly to the areas of concern.
Why This Format?
ViveLab’s scalp ampoule comes in a 15 mL stick applicator, allowing precise application directly to targeted areas. It can be used on the scalp, hairline, and even eyebrows, making it ideal for focused, area-specific care.
It is also easy to incorporate into an existing routine: apply to the desired area, massage gently until absorbed, and use consistently for 2–4 weeks or longer. No separate treatment time is needed—it fits naturally into an existing haircare routine.
A 3-Step Care Routine
ViveLab’s product lineup can be organized into 3 key steps.
What stands out is that shampoo does not have to be the first purchase. Consumers can start with the ampoule, and then naturally expand their routine by adding the foam or shampoo.
Why CTKCLIP.SHOP Is Watching ViveLab
CTKCLIP.SHOP is paying attention to ViveLab because its product lineup reflects how hair and scalp care is evolving. The market shifts discussed above and ViveLab’s approach to product design are moving in the same direction.
From Hair-Loss Treatment → Everyday Hair & Scalp Care
From Shampoo-Led Care → Direct-to-Scalp Products
From Treating Visible Problems → Caring at the First Sign of Change
Another notable point is that ViveLab’s hero product is an ampoule—not a shampoo. Designed for direct application to specific areas of concern, it also recommends a clear four-week usage period, encouraging consistent care over time. Rather than emphasizing a one-time result, the product structure is designed to make ongoing use feel natural.
For U.S. consumers, K-beauty haircare is still less familiar than skincare. In this market, products that communicate their purpose through format and usage alone can have an advantage over those that require lengthy explanation. ViveLab’s roll-on scalp ampoule and visibly micro-bubbled foam make their intended use relatively easy to understand at a glance.
CTKCLIP.SHOP's Perspective
GLP-1 did not create a new haircare market on its own. But as more consumers notice changes in their hair during weight loss, they are expanding their routines to include hair and scalp care.
In the past, haircare often began after visible hair loss appeared. Today, more consumers are starting earlier—when they notice increased shedding, reduced density, or changes in scalp condition. The key audience, therefore, is not GLP-1 users themselves, but consumers who begin caring for their hair and scalp after noticing changes in their bodies.
What deserves attention is not stronger hair-loss messaging, but care that feels easy to start and sustainable for consumers experiencing early, less-defined changes.
ViveLab reflects this shift with more than shampoo. Its lineup includes direct-to-scalp ampoules and nutritional care, while encouraging a consistent four-week routine that expands care from the scalp environment to overall hair density.
